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Super Bowl Advertising: How LED Displays Drive Revenue for Sponsors and Partners

Nevco is here to bring your facility the ultimate game-day experience and revenue.

The Super Bowl isn’t just a sporting event—it’s a global spectacle that draws millions of eyes from all around the world, making it one of the most lucrative advertising opportunities on the planet. From the highly coveted TV commercials to the billboard ads plastered across stadiums, the Super Bowl generates immense value for brands, sponsors, and partners. But what if your venue could tap into that same revenue potential, no matter the size of the event? With Nevco’s LED displays and scoreboards, sports venues can unlock the power of dynamic digital signage to maximize revenue through sponsorships and advertisements.

At the Super Bowl, brands and companies aren’t just buying a spot on the screen—they’re buying visibility in the most high-energy environment possible, where every inch of space is an opportunity for engagement. LED displays and digital scoreboards are key to delivering real-time messaging, eye-catching graphics, and instant reactions from the crowd. Whether it’s a flashy ad for an upcoming product, a sponsor’s logo rotating on the screen, or an interactive display inviting fans to participate in social media campaigns, the digital screens at the Super Bowl are vital tools for creating a lasting impression.

Similarly, at smaller venues or local events, Nevco’s LED technology allows facilities to generate revenue by offering similar advertising spaces that can be customized, vibrant, and highly effective. Advertisers are constantly looking for the next big platform to reach their audience, and LED displays deliver that by showcasing branded content in a way that resonates with fans and viewers.

 

How Nevco LED Displays Boost Revenue

1. Dynamic Advertising Opportunities
With Nevco’s LED displays, you can rotate ads, change visuals in real-time, and display multiple sponsor logos during key moments of the game. During the Super Bowl this year, sponsors like Amazon, Toyota, and Budweiser dominated the ad space. Venues that install Nevco’s LED displays can offer similar flexibility, allowing multiple advertisers to have rotating spots on the big screen during downtime, between plays, or while the crowd is waiting for the next game segment.

2. Sponsorship Integration
LED signage integrates seamlessly with the event’s branding. During a game, sponsors can tie their advertisements directly into the action, with ads showing up in conjunction with specific plays, timeouts, or even player introductions. For instance, a local bank sponsor could have their logo featured right before a team’s halftime break, mirroring the larger-scale advertising strategies seen in major events like the Super Bowl.

 

3. Enhanced Fan Engagement
Beyond simple ad space, Nevco’s LED displays can facilitate fan engagement campaigns. Imagine an interactive poll displayed on the board where fans can vote for their favorite player of the game or enter a contest sponsored by a local business. These interactive moments generate additional value for sponsors and create a deeper connection between fans, the event, and the brand. It’s a unique way to bring in both sponsorship dollars and create a more engaging fan experience.

4. Increased Event Revenue
Dynamic digital signage doesn’t just benefit sponsors; it also opens new streams of revenue for the venue itself. By offering ad space on Nevco’s LED boards, facilities can generate significant income from both large-scale sponsors and smaller, local businesses that want to tap into the event’s audience. This could include local restaurants, tech companies, or even schools looking to showcase their support for the home team. With digital flexibility, you can create tailored packages that attract a wide range of advertisers to boost your venue’s income potential.

5. Event-Specific Advertising Packages
Just like Super Bowl ads are tailored for the event’s unique audience, you can create event-specific advertising packages that make use of your LED displays for special promotions. For example, if you’re hosting a playoff game or a major sporting event at your venue, you can offer premium ad space on your Nevco screens to large national brands and smaller local businesses, making the most of high-traffic periods during the game.

 

   

 

Real-World Examples

  • Sports Arenas: In major sports arenas, like those used for the Super Bowl, LED displays play a key role in generating revenue for teams, sponsors, and venues. For example, the large digital boards seen in NFL stadiums often feature rotating ads from high-profile brands during timeouts, breaks, or halftime. These displays aren’t just limited to advertising—they’re also used to promote in-game promotions, contests, and ticket upgrades. Venues that leverage Nevco’s customizable LED technology can create a similar level of engagement, attracting local and regional sponsors to increase their bottom line.

 

  • College and High School Sports: Even for smaller venues, like high schools or college stadiums, Nevco’s LED displays offer a major opportunity to bring in revenue through advertising. Schools can sell ad space to local businesses, displaying custom ads on the scoreboard during football or basketball games. The potential for revenue generation increases even more if the school is hosting a playoff or regional championship game, creating opportunities to sell ads for these high-traffic events.

Just like the Super Bowl creates massive revenue opportunities for advertisers, Nevco’s LED scoreboards and displays offer a variety of sports venues the chance to capitalize on the lucrative world of digital signage. By integrating dynamic, interactive, and customizable displays into your venue, you can not only enhance the fan experience but also create a new stream of revenue through advertising and sponsorships. Whether it’s attracting large national brands or local businesses, Nevco’s LED solutions are a game changer in turning visibility into dollars.

As we’ve seen with the Super Bowl, the power of advertising is amplified when it’s integrated into the live-action and high-energy moments of the game. With Nevco’s cutting-edge technology, your venue can harness this same power and score big in the world of sports advertising.

 

About Nevco Sports, LLC: Nevco is the leading provider of display, scoring, and audio technologies that deliver the entertainment factor and empower fan engagement with the most precise sports data. For over 90 years, Nevco has equipped athletic venues across the country to bring out competitive glory in every game. From the sideline to the farthest row, Nevco technologies make every impact, comeback, and victory unforgettable. If you would like more information about this topic, please contact Maria Manville at 618.659.7532 or email mmanville@nevco.com.